The concepts and theories of marketing and their relevancy to decision making in implementing corporate marketing strategy in its target market are examined.
Topics presented include service and product marketing, external threats and opportunities, environmental analysis, competitive advantage, market plan development, and other marketing techniques. Extensive readings and case studies are used throughout the course.
This course is available through the following degrees:
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Oakland City University in Oakland City, Indiana, stands for academic excellence in a warm, Christian environment. Founded by General Baptists in 1885, OCU welcomes people of all faiths to realize their educational dreams.